Marketing

Raise Awareness About Healthy Homes

Raise Awareness About Healthy Homes

Clients may look to you for advice when they discover a home health problem or when a home inspection reveals the presence of lead paint or some other hazard. To get up to speed on such issues, visit the U.S. Department of Housing and Urban Development (https://www.hud.gov/sites/dfiles/HH/documents/NHHM_StakeholderGuide.pdf). It provides information sheets (see page 11) on common home health hazards, including asbestos, lead, and mold, and their health effects. The guides are a quick way for you to become more knowledgeable about such topics and provide the best guidance to your clients. The

Fonts Matter

Fonts Matter

When communicating in writing with your older clients, remember that fonts matter. One finding from a new study, “Towards Individuated Reading Experiences: Different Fonts Increase Reading Speed for Different Individuals” (https://www.nngroup.com/articles/best-font-for-online-reading/ and https://dl.acm.org/doi/10.1145/3502222#d1e6100), indicates that three fonts – Garamond, Montserrat, and Poynter Gothic – were better for older readers. So, consider how best to design your reading materials for your age 55+ buyers and sellers. Here are some tips (https://www.fonts.com/content/learning/fyti

Stats to Prepare Your Business for Spring Buying Season

Stats to Prepare Your Business for Spring Buying Season

As the spring buying season gets into full swing, you want a grip on market drivers so you can make the best plan for your business. Plus, clients likely will pepper you with questions about who’s buying and those buyers’ motivations and wants. A recent Lending Tree survey https://www.lendingtree.com/home/mortgage/considering-move-survey/ gives you a big-picture market view and statistics you can use during chats and presentations with buyers and sellers. Lending Tree’s highlights include: How big is the market? About 40% of Americans are considering a move in 2022. How is the pandemic

Add Tech Guru to Your Professional Referrals

Add Tech Guru to Your Professional Referrals

You probably have an army of pros – locksmiths, cleaners, and painters – that you refer to clients. For your senior clientele, why not consider adding a tech guru? After all, the tech industry has made strides in developing smart technology that helps with aging in place, whether that’s detecting falls, monitoring health conditions, or letting seniors call for help. Yet, many seniors find installing, using, and maintaining smart home technology challenging and frustrating. According to research (https://www.ageinplacetech.com/files/aip/Future%20of%20Smart%20Homes%20and%20Older%20Adults%202021

Tomorrow’s Must-Have Business Technology

Tomorrow’s Must-Have Business Technology

When you’ve been dealing with a hot market and a steady stream of clients, it’s hard to keep your eye on the technologies that will help your business and clients in the future. The “2021 Technology Survey” by the National Association of REALTORS® gives you a glimpse at what technologies will have the most significant impact on REALTORS®’ business during the next two years. Among them are drones (37%), cybersecurity (34%), 5G (31%), and virtual reality (30%), according to the report that surveyed NAR members about their technology usage and views. During the last year, eSignature (78%), local

Market Your Skills, Help People Who Need Accessible Housing

Market Your Skills, Help People Who Need Accessible Housing

If you’ve been looking for ways to market your skills to aged 50+ buyers and sellers and find ways to help seniors who need accessible housing, read Ray Abichandani’s commentary in the July-August 2021 edition of REALTOR magazine. He talks about the accessibility challenges homeowners continue to face, despite the fact that the country celebrates the 31st anniversary of the Americans with Disabilities Act this year. The need for housing that accommodates physical limitations will only become more acute as the population ages and fewer find senior care facilities appealing. Abichandani points

Tap AARP Livability Index to Help Clients Make Better Buying Decisions

Tap AARP Livability Index to Help Clients Make Better Buying Decisions

Clients look to you to help them understand all the livability features that will contribute to their well-being in a prospective neighborhood. Thanks to a collaboration between AARP’s Livability Index (https://bit.ly/3wdmRvA) and the National Association of REALTORS® Realtors Property Resource® (https://auth.narrpr.com/auth/sign-in), you now have easy access to a wealth of data to give your baby boomer and senior clients a complete picture of a given neighborhood and address their questions about a particular zip code. AARP’s Livability Index data now is accessible on the RPR® website and

Get More Eyes on Listings with Better Descriptions, Careful Staging

Get More Eyes on Listings with Better Descriptions, Careful Staging

With 25% of buyers making offers without even seeing a home -- a statistic from a recent Redfin survey -- it may be more important than ever to showcase features that are most important to today’s shoppers. In addition to detailed MLS descriptions, images and videos are crucial in conveying the features, feel, and flow of a property. Keep an eye out for new surveys and studies to stay up to date on how the pandemic changes homebuyer preferences and how your listings can accommodate those wishes. For example, 35% of consumers are changing what they’re looking for in a home. That’s according to

Create a Workspace that Sparks Joy

Create a Workspace that Sparks Joy

With more people staying home to work – perhaps for some time to come – you and your clients may be struggling to find the right home office setup and ways to stay focused and productive. Look to Marie Kondo, the Japanese tidying up guru, who wrote The Life-Changing Magic of Tidying Up, who developed the KonMari method of home decluttering. “Spark joy” is Kondo’s famous rallying cry. Here are some KonMari-based strategies for creating a comfortable, productive work-at-home life. Create an ideal work spot. Imagine how you want your workspace to look when you walk in in the morning. Do you want

5 Tips for Launching a Caremongering Group

5 Tips for Launching a Caremongering Group

If you’re looking for ways to serve your community and build stronger local connections, consider launching a caremongering site on Facebook. Caremongering is a grassroots phenomenon that has swept across Canada to respond to community needs related to the COVID-19 pandemic. The Facebook sites give people a way to find and assist neighbors in need. Locals post requests for help – grocery shopping, protective masks, medicine pick-ups, and so forth – and volunteers step in to fulfill those needs. Some Caremongering site examples: Kelowna (https://bit.ly/2RyJyZf) Oakville (https://bit.ly/2Vn91py)