Marketing

Tomorrow’s Must-Have Business Technology

Tomorrow’s Must-Have Business Technology

When you’ve been dealing with a hot market and a steady stream of clients, it’s hard to keep your eye on the technologies that will help your business and clients in the future. The “2021 Technology Survey” by the National Association of REALTORS® gives you a glimpse at what technologies will have the most significant impact on REALTORS®’ business during the next two years. Among them are drones (37%), cybersecurity (34%), 5G (31%), and virtual reality (30%), according to the report that surveyed NAR members about their technology usage and views. During the last year, eSignature (78%), local

Market Your Skills, Help People Who Need Accessible Housing

Market Your Skills, Help People Who Need Accessible Housing

If you’ve been looking for ways to market your skills to aged 50+ buyers and sellers and find ways to help seniors who need accessible housing, read Ray Abichandani’s commentary in the July-August 2021 edition of REALTOR magazine. He talks about the accessibility challenges homeowners continue to face, despite the fact that the country celebrates the 31st anniversary of the Americans with Disabilities Act this year. The need for housing that accommodates physical limitations will only become more acute as the population ages and fewer find senior care facilities appealing. Abichandani points

Tap AARP Livability Index to Help Clients Make Better Buying Decisions

Tap AARP Livability Index to Help Clients Make Better Buying Decisions

Clients look to you to help them understand all the livability features that will contribute to their well-being in a prospective neighborhood. Thanks to a collaboration between AARP’s Livability Index (https://bit.ly/3wdmRvA) and the National Association of REALTORS® Realtors Property Resource® (https://auth.narrpr.com/auth/sign-in), you now have easy access to a wealth of data to give your baby boomer and senior clients a complete picture of a given neighborhood and address their questions about a particular zip code. AARP’s Livability Index data now is accessible on the RPR® website and

Get More Eyes on Listings with Better Descriptions, Careful Staging

Get More Eyes on Listings with Better Descriptions, Careful Staging

With 25% of buyers making offers without even seeing a home -- a statistic from a recent Redfin survey -- it may be more important than ever to showcase features that are most important to today’s shoppers. In addition to detailed MLS descriptions, images and videos are crucial in conveying the features, feel, and flow of a property. Keep an eye out for new surveys and studies to stay up to date on how the pandemic changes homebuyer preferences and how your listings can accommodate those wishes. For example, 35% of consumers are changing what they’re looking for in a home. That’s according to

Create a Workspace that Sparks Joy

Create a Workspace that Sparks Joy

With more people staying home to work – perhaps for some time to come – you and your clients may be struggling to find the right home office setup and ways to stay focused and productive. Look to Marie Kondo, the Japanese tidying up guru, who wrote The Life-Changing Magic of Tidying Up, who developed the KonMari method of home decluttering. “Spark joy” is Kondo’s famous rallying cry. Here are some KonMari-based strategies for creating a comfortable, productive work-at-home life. Create an ideal work spot. Imagine how you want your workspace to look when you walk in in the morning. Do you want

5 Tips for Launching a Caremongering Group

5 Tips for Launching a Caremongering Group

If you’re looking for ways to serve your community and build stronger local connections, consider launching a caremongering site on Facebook. Caremongering is a grassroots phenomenon that has swept across Canada to respond to community needs related to the COVID-19 pandemic. The Facebook sites give people a way to find and assist neighbors in need. Locals post requests for help – grocery shopping, protective masks, medicine pick-ups, and so forth – and volunteers step in to fulfill those needs. Some Caremongering site examples: Kelowna (https://bit.ly/2RyJyZf) Oakville (https://bit.ly/2Vn91py)

Promoting your Senior Business

Promoting Your Senior Business

After earning your Seniors Real Estate Specialist® Designation you’re probably wondering, “how do I get started?” or “what’s the best way to begin?” It can be a little overwhelming to decide the angle you want to take when it comes to letting potential clients know that you’re ready to help with all of their senior real estate needs. Creating a successful promotion plan is a great way to ensure that your senior based business takes off.

Great Seminar

Sealing the Deal with a Great Seminar

So you’ve made the decision to focus your business on helping seniors. Your heart is in it, you have the passion, but where do you start?

Senior Niche

Deepen Your Senior Niche

You’ve reviewed the coursework, earned your designation, and now you’re ready to dive headfirst into creating and marketing your senior based business!