Why Earn the Designation

Why Earn the Designation

Why Earn the Designation

Americans over the age of 50 make up the country's largest group of homebuyers and sellers.

When you earn your Seniors Real Estate Specialist® (SRES®) designation, you gain the expertise to meet seniors' unique needs, and the resources to build your business.

SRES® designee benefits

Seniors Real Estate Specialists® gain access to a network of over 15,000 designees, customizable marketing materials, social networking tools, and so much more.

Empowering education

During the two-day training program, you'll build skills in key areas of senior real estate, like selling the family home and moving to an active-adult community, and learn how to:

  • Counsel rather than sell to seniors
  • Develop and maintain relationship marketing
  • Harness the power of generational demographics
  • Create competitive differentiators

As a member, you'll continue to receive ongoing education that keeps you at the forefront of senior issues such as retirement planning and healthcare.

Exclusive resources

By earning your SRES® designation, you gain access to a variety of members-only resources, including:

  • Bi-monthly newsletters to help you stay in touch with your customers and reach prospects
  • A vibrant interactive community of peers who share advice and best practices
  • Monthly webinars to enlighten you on emerging topics in 50+ real estate
  • Consumer one-sheets, special reports, and more
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Want to get the benefits of being an SRES®? Take the next step.

Nationwide referral network

With over 15,000 members, the online SRES® designee database puts you in front of REALTORS®, buyers, and sellers looking for a qualified agent in their area or across the country.

Professionally designed marketing materials

Our SRES® marketing plan will help you learn the best way to market yourself as an SRES® designee. And our digital ads, flyers, brochures, and video will ensure your plan becomes a reality.

Gain an understanding of how best to help your buyers and sellers.