Help your senior clients take the next big step.

The Seniors Real Estate Specialist® (SRES®) designation gives you the knowledge and expertise to guide homebuyers and sellers over the age of 50 through major financial and lifestyle transitions. Start gaining the resources that will help you better serve seniors.



member benefit of the month highlight
Featured Member Benefit of the Month: SRES® Social Media Images
Each month we will be featuring a different SRES® member benefit to make sure you get the most out of your membership.
This month, we are highlighting another new member benefit, the SRES® Social Media Images! SRES® Designees are able to enjoy newly designed and specially formatted SRES® social media images! Designed under the "Experience the Power of Plus" campaign to especially appeal to the 55+ community. Reach prospective clients by promoting your SRES® designation on your social media pages.
There are four social media images to choose from for your campaigns. Download yours in the SRES® Member Benefits Center under Marketing Resources for immediate use. Or if you would like to customize the images with your headshot or contact information you can do so in the Photofy app.
Featured SRES® designee benefits

Watch online seminars from leading professionals that cover all of today’s challenges and opportunities in real estate for seniors.


Download the most recent editions of The SRES® Professional to get in-depth insights and Consumer One-Sheets on senior issues.

Marketing Tools
Marketing Tools

Build your business in senior housing with professionally designed, customizable flyers, digital ads, and brochures.

Find an SRES®

SRES® blog

There's good news for your clients who are weary of the cool greys and white that have been prevalent in homes in recent years.

For those longing to introduce color, one takeaway from a Fixr.com study may be: "go for it."

It notes the role that color plays in changing

SRES® success stories

People navigating a hot market often make snap decisions that can quickly morph into buyers’ remorse. 

HomeLight’s “2022 Buyer and Seller Insights Report” outlined some of the compromises people made to get a house and the regrets they’re now living with. 

Here are three common regrets and ways to help