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Help your senior clients take the next big step.

The Seniors Real Estate Specialist® (SRES®) designation gives you the knowledge and expertise to guide homebuyers and sellers over the age of 50 through major financial and lifestyle transitions. Start gaining the resources that will help you better serve seniors.

EARN YOUR DESIGNATION

 

Featured SRES® designee benefits
Webinars
Webinars

Watch online seminars from leading professionals that cover all of today’s challenges and opportunities in real estate for seniors.

Newsletter
Newsletters

Download the most recent editions of The SRES® Professional to get in-depth insights and Consumer One-Sheets on senior issues.

Marketing Tools
Marketing Tools

Build your business in senior housing with professionally designed, customizable flyers, digital ads, and brochures.

Find an SRES®

SRES® blog

If you haven’t explored the benefits that Artificial Intelligence (AI) can have on your business, now may be the time.


A recent realtor.com® story outlined how real estate practitioners use ChatGPT to generate content.


Three examples include:


  • Writing listing descriptions
  • Brainstorming topics for email drip campaigns 
  • Developing blog, social media

SRES® success stories

People navigating a hot market often make snap decisions that can quickly morph into buyers’ remorse. 


HomeLight’s “2022 Buyer and Seller Insights Report” outlined some of the compromises people made to get a house and the regrets they’re now living with. 


Here are three common regrets and ways to help