Help your senior clients take the next big step.

The Seniors Real Estate Specialist® (SRES®) designation gives you the knowledge and expertise to guide homebuyers and sellers over the age of 50 through major financial and lifestyle transitions. Start gaining the resources that will help you better serve seniors.



member benefit of the month highlight
Featured Member Benefit of the Month: SRES® Social Media Images
Each month we will be featuring a different SRES® member benefit to make sure you get the most out of your membership.
This month, we are highlighting another new member benefit, the SRES® Social Media Images! SRES® Designees are able to enjoy newly designed and specially formatted SRES® social media images! Designed under the "Experience the Power of Plus" campaign to especially appeal to the 55+ community. Reach prospective clients by promoting your SRES® designation on your social media pages.
There are four social media images to choose from for your campaigns. Download yours in the SRES® Member Benefits Center under Marketing Resources for immediate use. Or if you would like to customize the images with your headshot or contact information you can do so in the Photofy app.
Featured SRES® designee benefits

Watch online seminars from leading professionals that cover all of today’s challenges and opportunities in real estate for seniors.


Download the most recent editions of The SRES® Professional to get in-depth insights and Consumer One-Sheets on senior issues.

Marketing Tools
Marketing Tools

Build your business in senior housing with professionally designed, customizable flyers, digital ads, and brochures.

Find an SRES®

SRES® blog

The 2023 U.S. Houzz Kitchen Trends Study shows the growing popularity of sustainable features.

It’s valuable information to share with clients planning upgrades, given that 92% of homeowners incorporated such features during a kitchen renovation. 

Top kitchen sustainability picks include: 

  • LED bulbs (65%)
  • Energy-efficient appliances (61%)
  • Light dimmers (43%)
  • Water-efficient

SRES® success stories

People navigating a hot market often make snap decisions that can quickly morph into buyers’ remorse. 

HomeLight’s “2022 Buyer and Seller Insights Report” outlined some of the compromises people made to get a house and the regrets they’re now living with. 

Here are three common regrets and ways to help