Fonts Matter | SRES®

Fonts Matter

Fonts Matter

When communicating in writing with your older clients, remember that fonts matter. 

One finding from a new study, “Towards Individuated Reading Experiences: Different Fonts Increase Reading Speed for Different Individuals” ( and, indicates that three fonts – Garamond, Montserrat, and Poynter Gothic – were better for older readers. 

So, consider how best to design your reading materials for your age 55+ buyers and sellers.

Here are some tips ( 

  • Text size – Use a minimum of 12-point text. 
  • Text Length – Avoid long blocks of text. Break up copy with subheads, bulleted lists, and boxes. 
  • Color – Black type on a white or very light background is the most accessible for senior eyes.