When communicating in writing with your older clients, remember that fonts matter.
One finding from a new study, “Towards Individuated Reading Experiences: Different Fonts Increase Reading Speed for Different Individuals” (https://www.nngroup.com/articles/best-font-for-online-reading/ and https://dl.acm.org/doi/10.1145/3502222#d1e6100), indicates that three fonts – Garamond, Montserrat, and Poynter Gothic – were better for older readers.
So, consider how best to design your reading materials for your age 55+ buyers and sellers.
Here are some tips (https://www.fonts.com/content/learning/fyti/situational-typography/designing-for-seniors):
- Text size – Use a minimum of 12-point text.
- Text Length – Avoid long blocks of text. Break up copy with subheads, bulleted lists, and boxes.
- Color – Black type on a white or very light background is the most accessible for senior eyes.
