As the spring buying season gets into full swing, you want a grip on market drivers so you can make the best plan for your business.
Plus, clients likely will pepper you with questions about who’s buying and those buyers’ motivations and wants.
A recent Lending Tree survey https://www.lendingtree.com/home/mortgage/considering-move-survey/ gives you a big-picture market view and statistics you can use during chats and presentations with buyers and sellers.
Lending Tree’s highlights include:
How big is the market?
About 40% of Americans are considering a move in 2022.
How is the pandemic influencing decisions?
- What people want in a home (36%)
- Where they want to live (34%)
Who’s likely to move?
- Gen Zers (62%)
- Millennials (53%)
- Remote workers (53%)
- Parents with young children (50%).
What do buyers want?
- More space
- Pet-friendly space
- Outdoor space
- Large kitchen
Other wishlist items:
- A good school district
- Covered parking
- Guest bedroom
- Proximity to a park
- Office space
Consider researching your local market to provide prospects with community-specific information and statistics that educate newcomers and help sellers make their homes more appealing to incoming buyers.