With 25% of buyers making offers without even seeing a home -- a statistic from a recent Redfin survey -- it may be more important than ever to showcase features that are most important to today’s shoppers. In addition to detailed MLS descriptions, images and videos are crucial in conveying the features, feel, and flow of a property. Keep an eye out for new surveys and studies to stay up to date on how the pandemic changes homebuyer preferences and how your listings can accommodate those wishes. For example, 35% of consumers are changing what they’re looking for in a home. That’s according to

With more people staying home to work – perhaps for some time to come – you and your clients may be struggling to find the right home office setup and ways to stay focused and productive. Look to Marie Kondo, the Japanese tidying up guru, who wrote The Life-Changing Magic of Tidying Up, who developed the KonMari method of home decluttering. “Spark joy” is Kondo’s famous rallying cry. Here are some KonMari-based strategies for creating a comfortable, productive work-at-home life. Create an ideal work spot. Imagine how you want your workspace to look when you walk in in the morning. Do you want

If you’re looking for ways to serve your community and build stronger local connections, consider launching a caremongering site on Facebook. Caremongering is a grassroots phenomenon that has swept across Canada to respond to community needs related to the COVID-19 pandemic. The Facebook sites give people a way to find and assist neighbors in need. Locals post requests for help – grocery shopping, protective masks, medicine pick-ups, and so forth – and volunteers step in to fulfill those needs. Some Caremongering site examples: Kelowna ( https://bit.ly/2RyJyZf ) Oakville ( https://bit.ly

After earning your Seniors Real Estate Specialist® Designation you’re probably wondering, “how do I get started?” or “what’s the best way to begin?” It can be a little overwhelming to decide the angle you want to take when it comes to letting potential clients know that you’re ready to help with all of their senior real estate needs. Creating a successful promotion plan is a great way to ensure that your senior based business takes off.

So you’ve made the decision to focus your business on helping seniors. Your heart is in it, you have the passion, but where do you start?

You’ve reviewed the coursework, earned your designation, and now you’re ready to dive headfirst into creating and marketing your senior based business!