Help your senior clients take the next big step.

The Seniors Real Estate Specialist® (SRES®) designation gives you the knowledge and expertise to guide homebuyers and sellers over the age of 50 through major financial and lifestyle transitions. Start gaining the resources that will help you better serve seniors.



new member benefit- photofy social media templates
New Member Benefit!

Using NAR’s Photofy portal, you can access a library of shareable content for SRES® designees, formatted for multiple social media platforms.
Create an account in the portal, and then download the Photofy Content Creation app to access the SRES® templates.
Note — you will only be able to see the SRES® templates if you are a designee.

Featured SRES® designee benefits

Watch online seminars from leading professionals that cover all of today’s challenges and opportunities in real estate for seniors.


Download the most recent editions of The SRES® Professional to get in-depth insights and Consumer One-Sheets on senior issues.

Marketing Tools
Marketing Tools

Build your business in senior housing with professionally designed, customizable flyers, digital ads, and brochures.

Find an SRES®

SRES® blog

Your clients who want to incorporate aging-in-place features to accommodate multiple generations under one roof may be interested in findings from the American Institute of Architects’ (AIA) Home Design Trends Survey.

So too will those who want to upgrade their homes for better functionality to respond to the ongoing pandemic.

SRES® success stories

So you’ve made the decision to focus your business on helping seniors. Your heart is in it, you have the passion, but where do you start?