Help your senior clients take the next big step.

The Seniors Real Estate Specialist® (SRES®) designation gives you the knowledge and expertise to guide homebuyers and sellers over the age of 50 through major financial and lifestyle transitions. Start gaining the resources that will help you better serve seniors.



member benefit of the month highlight
Featured Member Benefit of the Month: SRES® Animated Web Banner
Each month we will be featuring a different SRES® member benefit to make sure you get the most out of your membership.
This month, we are highlighting another new member benefit, the SRES® Animated Web Banner! The SRES® Web Banner was designed to assist SRES® designees in targeting clients looking for help in navigating real estate complexities toward their ultimate destination – a right-sized home with the power of plus.


Banner ads are a widely popular and cost-effective way to promote your business online. The web banner can be found in the Member Benefits Center, under Marketing Resources!

Featured SRES® designee benefits

Watch online seminars from leading professionals that cover all of today’s challenges and opportunities in real estate for seniors.


Download the most recent editions of The SRES® Professional to get in-depth insights and Consumer One-Sheets on senior issues.

Marketing Tools
Marketing Tools

Build your business in senior housing with professionally designed, customizable flyers, digital ads, and brochures.

Find an SRES®

SRES® blog

Changing the Narrative Colorado (https://changingthenarrativeco.org/) combats ageism by trying to change how people think, talk, and act about aging. 

Its guidelines (https://changingthenarrativeco.org/wp-content/uploads/2022/01/Guidelines-for-Age-Inclusive-Communications_ChangingtheNarrative-1.pdf) for journalists about avoiding ageist terms are relevant to your business. 

When communicating with and about older adults in conversations and marketing materials, choose

SRES® success stories

People navigating a hot market often make snap decisions that can quickly morph into buyers’ remorse. 

HomeLight’s “2022 Buyer and Seller Insights Report” (https://homelightblog.wpengine.com/wp-content/uploads/2022/03/HomeLight-Buyer-Seller-Insights-2022.pdf) outlined some of the compromises people made to get a house and the regrets they’re now living with. 

Here are three common regrets and