Help your senior clients take the next big step.

The Seniors Real Estate Specialist® (SRES®) designation gives you the knowledge and expertise to guide homebuyers and sellers over the age of 50 through major financial and lifestyle transitions. Start gaining the resources that will help you better serve seniors.



member benefit of the month highlight
Featured Member Benefit of the Month: SRES® Press Release Template
Each month we will be featuring a different SRES® member benefit to make sure you get the most out of your membership.
This month, we are highlighting another new member benefit, the SRES® Press Release Template! If you are new to the SRES® Designation or haven’t officially released the news of gaining your new credential to the public, why not start by promoting yourself to potential new clients using the media! The purpose of a press release is to get attention, make news, and generate publicity. Most importantly, press releases effectively create interest in any news station in a factual and efficient way.


We have drafted a press release template designed to take the guesswork out of creating one as part of your member benefits. Simply use the drafted SRES® press release template with your contact information and immediately get your news found on all major search engines and social media networks by using a press release distribution service. This also enables you to target thousands of journalists to improve your branding to clients.
Featured SRES® designee benefits

Watch online seminars from leading professionals that cover all of today’s challenges and opportunities in real estate for seniors.


Download the most recent editions of The SRES® Professional to get in-depth insights and Consumer One-Sheets on senior issues.

Marketing Tools
Marketing Tools

Build your business in senior housing with professionally designed, customizable flyers, digital ads, and brochures.

Find an SRES®

SRES® blog

Clients may look to you for advice when they discover a home health problem or when a home inspection reveals the presence of lead paint or some other hazard.

To get up to speed on such issues, visit the U.S. Department of Housing and Urban Development (https://www.hud.gov/sites/dfiles/HH/documents/NHHM_StakeholderGuide.pdf). It

SRES® success stories

People navigating a hot market often make snap decisions that can quickly morph into buyers’ remorse. 

HomeLight’s “2022 Buyer and Seller Insights Report” (https://homelightblog.wpengine.com/wp-content/uploads/2022/03/HomeLight-Buyer-Seller-Insights-2022.pdf) outlined some of the compromises people made to get a house and the regrets they’re now living with. 

Here are three common regrets and