Recognizing a company by its logo truly differentiates one company from another. Establishing brand awareness among members of the public allows a company to instill trust within the consumer. The potential client must become aware of the distinguished services Seniors Real Estate Specialist® (SRES®) designees have offered and will continue to offer.

The SRES® Brand

The service SRES® designees provide is to guide homebuyers and sellers over the age of 50 through a professionally sound, successful real estate transaction. SRES® designees are able to provide this expert service by utilizing the invaluable knowledge acquired during the SRES® course and experience gained while actively participating in the real estate market. Our SRES® designees strive to become the prudent real estate professional.

The SRES® Council is focused on creating our brand based on the mature buyer and seller. We use vibrant images depicting adventurous individuals cycling into the sunset; the mature couple anxiously awaiting the keys to their new real estate purchase; etc. These images were chosen with the potential client in mind.

The SRES® Council uses these images to establish a sense of trust with the potential client. Our intentions are to address the seriousness involved in each real estate transaction by implementing images of comfort and positivity. After all, a real estate purchase is not only an investment but the beginning of a new chapter in one's life.