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SRES® Blog

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Support Seniors Struggling with Housing Challenges

Your expertise in senior housing issues may be needed more than ever in the coming years. Recent research from the Harvard Joint Center for Housing Studies outlines the immense challenges facing the growing over-65 population. The group is expected to struggle with rising mortgage debt, costly support services, and a shortage of accessible, affordable housing options.

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Help Clients Make Informed Remodeling Decisions, Maximize ROI

Given the changing real estate market, clients may wonder whether or not to renovate and question which projects should take priority. They also may be interested in which upgrades provide the best return on investment (ROI). A recent Fixr report, Home Remodeling Statistics and Trends of 2023, sheds light on remodeling trends, homeowners’ spending habits, and interior design preferences.

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Homebuilders Embrace Age-Friendly Design, Deliver Comfort for All

Many homeowners consider making age-friendly home upgrades only after they face a challenging situation like a fall. By regularly talking with clients about aging-in-place modifications and sharing tips and trends, you can prepare them for aging at home. Such routine conversations can also position you as a trusted advisor when your clients need to make decisions about home improvements or if they decide it's time for them to move. A Builder Magazine story worth sharing with clients looks at what's trending among home builders and how newly constructed homes are evolving to be more age

paint colors top 2024

Connect Clients to 2024 Hot Color Picks for a Seasonal Refresh

Every year, color forecasters and paint companies bring a burst of fun to the industry when they release their color of the year. Another perk is their creative language to describe the colors and the mood they're trying to evoke. Companies have started rolling out their 2024 color picks, and sharing the news can be an opportunity to reconnect with clients who may be ready for a fall or early winter refresh of their homes. There are options for clients willing to embrace trendy, bold colors and hues for those who prefer more subtle changes and a timeless feel. Evoking Emotion In picking colors

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Tap NAR Research to Enhance Client Discussions about Community, Transportation Preferences

The 2023 Community & Transportation Preferences Survey by the National Association of REALTORS® offers some compelling statistics to use when you're talking with clients about their homes' selling points and in developing a marketing strategy. The insight also could help you position a home to attract younger prospective buyers.

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The Inflation Reduction Act of 2022 Paves the Way for Energy-Efficiency Home Upgrades, Savings, and Clean Energy Transition

The Inflation Reduction Act of 2022 (IRA), passed last year, will be a game-changer for homeowners looking to make energy-efficiency home upgrades.

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Staging Can Boost Selling Price of Homes

If you’ve suggested home staging to sellers, but they’re reluctant, reinforce your recommendation with statistics from the 2023 Profile of Home Staging . The National Association of REALTORS ® Research Group’s report can help you make the case that staging helps meet buyers’ heightened expectations and can sell a house more quickly. Another point that likely will resonate with clients is that staging homes often helps bring higher selling prices. For example, 20% of buyers’ agents said that staging a home increased the dollar value offered by between one and five percent, compared to similar

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Explore How Artificial Intelligence Can Help You Generate Content

If you haven’t explored the benefits that Artificial Intelligence (AI) can have on your business, now may be the time. A recent® story outlined how real estate practitioners use ChatGPT to generate content. Three examples include: Writing listing descriptions Brainstorming topics for email drip campaigns Developing blog, social media posts, and video scripts Using AI can free up time that you could devote to activities that bring in more money—prospecting for new listings, improving customer service, and making deeper community connections. Learn more: ChatGPT, Google Killer? The

HVAC Heating and Cooling Technician Performing Scheduled Heat Pump

Be Ready for Clients' Questions about Heat Pumps

Home electrification is gaining traction, and the recent "Remodeling 2023 Cost vs. Value Report" ( ) shows that electric heat pumps retain 103.5% of their value at resale. In addition, the Inflation Reduction Act of 2022 incentivizes people to convert to heat pump technology. Your clients may be able to tap a tax credit of up to 30% of the cost of buying and installing a heat pump. To get ready for homeowners’ questions, you can familiarize yourself with heat pumps and how they work and the incentives

Help Clients Get Their Homes Ready for Spring

Help Clients Get Their Homes Ready for Spring

If you’ve tried getting an appointment with professionals— contractors, HVAC repair companies, or doctors—then you know how backed up everyone’s schedules are. There may also be delays when hiring pros for spring maintenance and cleaning projects, so remind your clients to schedule appointments early, especially if they cannot climb ladders and do DIY projects. Houzz and the New York Times provide lists of spring cleaning to-dos. Here are 10: Pest inspection Repairing windows and screens Washing windows Chimney inspection Smoke and carbon monoxide alarms check Swapping out winter tools for