If you’ve suggested home staging to sellers, but they’re reluctant, reinforce your recommendation with statistics from the 2023 Profile of Home Staging.
The National Association of REALTORS® Research Group’s report can help you make the case that staging helps meet buyers’ heightened expectations and can sell a house more quickly.
Another point that likely will resonate with clients is that staging homes often helps bring higher selling prices.
For example, 20% of buyers’ agents said that staging a home increased the dollar value offered by between one and five percent, compared to similar un-staged homes on the market.
Fourteen percent said that staging a home increased the dollar value offered by between six and 10 percent, and 2% stated that a staged property had an increase of more than 20%.
