SRES® Blog

Six Ways to Combat Ageist Language

Six Ways to Combat Ageist Language

Changing the Narrative Colorado (https://changingthenarrativeco.org/) combats ageism by trying to change how people think, talk, and act about aging. Its guidelines (https://changingthenarrativeco.org/wp-content/uploads/2022/01/Guidelines-for-Age-Inclusive-Communications_ChangingtheNarrative-1.pdf) for journalists about avoiding ageist terms are relevant to your business. When communicating with and about older adults in conversations and marketing materials, choose words and images carefully. Here are six considerations. Avoid ageist words like elderly and the aged and the stereotypes

Help Clients Duck Buyers’ Remorse

Help Clients Duck Buyers’ Remorse

People navigating a hot market often make snap decisions that can quickly morph into buyers’ remorse. HomeLight’s “2022 Buyer and Seller Insights Report” (https://homelightblog.wpengine.com/wp-content/uploads/2022/03/HomeLight-Buyer-Seller-Insights-2022.pdf) outlined some of the compromises people made to get a house and the regrets they’re now living with. Here are three common regrets and ways to help your pressured clients avoid them. Overpaying – Have a candid discussion about what they can afford and speak about the ways a big mortgage can short-circuit other goals – retirement savings

Home Upgrades Can Help Homes Sell Nearly 40% Faster than Those Without Improvements

Home Upgrades Can Help Homes Sell Nearly 40% Faster than Those Without Improvements

Once your clients have decided to sell and move, it’s best for them and you that the home sells quickly. Your clients may be interested in an analysis by Knock (https://www.knock.com/blog/home-improvements-buyers-love/) about what makes homes sell faster. For example, homes in which homeowners have done upgrades sell 30% faster than those that don’t. Plus, a full-on renovation isn’t needed to make properties move. Painting, new carpet, a bathroom vanity upgrade, and a power wash all contribute to reducing days on market. Knock found that homes with modern renovation sold in an average of eight

Stats to Prepare Your Business for Spring Buying Season

Stats to Prepare Your Business for Spring Buying Season

As the spring buying season gets into full swing, you want a grip on market drivers so you can make the best plan for your business. Plus, clients likely will pepper you with questions about who’s buying and those buyers’ motivations and wants. A recent Lending Tree survey https://www.lendingtree.com/home/mortgage/considering-move-survey/ gives you a big-picture market view and statistics you can use during chats and presentations with buyers and sellers. Lending Tree’s highlights include: How big is the market? About 40% of Americans are considering a move in 2022. How is the pandemic

Add Tech Guru to Your Professional Referrals

Add Tech Guru to Your Professional Referrals

You probably have an army of pros – locksmiths, cleaners, and painters – that you refer to clients. For your senior clientele, why not consider adding a tech guru? After all, the tech industry has made strides in developing smart technology that helps with aging in place, whether that’s detecting falls, monitoring health conditions, or letting seniors call for help. Yet, many seniors find installing, using, and maintaining smart home technology challenging and frustrating. According to research (https://www.ageinplacetech.com/files/aip/Future%20of%20Smart%20Homes%20and%20Older%20Adults%202021

For Seniors, There's No Place Like Home

For Seniors, There's No Place Like Home

To seniors, their homes are significant both financially and emotionally. "… home is more than just a place they live. It represents their journey, their accomplishments, their family, and the life they have created," says the American Advisors Group's (https://www.aag.com/homesurvey/p/1) "Importance of Home Survey." In addition, older Americans feel safe at home and value their independence. Those are good things to keep in mind when working with seniors who may be downsizing or moving to an assisted or independent living environment reluctantly. After all, 92% of seniors said they'd prefer

Thinking Ahead for Age-friendly Bathrooms

Thinking Ahead for Age-friendly Bathrooms

Universal design features in the bathroom should be on the radar of everyone over age 50, even if they don’t need them today. After all, it’s easier to install such aging-in-place features – like grab bars and a built-in seat – when you’re renovating than to install them later and when you’re possibly doing it during a health crisis. When homeowners ask for advice about bathroom upgrades, point them to the 2021 U.S. Houzz Bathroom Trends Study (https://st.hzcdn.com/static/econ/2021--US--Houzz--Bathroom--Trends--Study.pdf) to give them a sense of what’s trending. Homeowners are prioritizing the

People on the Move Could Mean 3.5 million in New-Home Demand

People on the Move Could Mean 3.5 million in New-Home Demand

The America at Home Study (https://americaathomestudy.com/) and the home that was built based on its findings give you a look at how the pandemic has changed people’s perceptions of home and what they want in their future homes. These include adaptable space, home offices, better technology, and energy efficiency. But beyond homeowners’ wish lists, the research also points to emerging opportunities for you as a REALTOR®. The data suggest that with so many deciding to speed up their pre-pandemic moving plans, there may be a new-home demand of 3.5 million. That’s potential business for you, and

Tomorrow’s Must-Have Business Technology

Tomorrow’s Must-Have Business Technology

When you’ve been dealing with a hot market and a steady stream of clients, it’s hard to keep your eye on the technologies that will help your business and clients in the future. The “2021 Technology Survey” by the National Association of REALTORS® gives you a glimpse at what technologies will have the most significant impact on REALTORS®’ business during the next two years. Among them are drones (37%), cybersecurity (34%), 5G (31%), and virtual reality (30%), according to the report that surveyed NAR members about their technology usage and views. During the last year, eSignature (78%), local

Market Your Skills, Help People Who Need Accessible Housing

Market Your Skills, Help People Who Need Accessible Housing

If you’ve been looking for ways to market your skills to aged 50+ buyers and sellers and find ways to help seniors who need accessible housing, read Ray Abichandani’s commentary in the July-August 2021 edition of REALTOR magazine. He talks about the accessibility challenges homeowners continue to face, despite the fact that the country celebrates the 31st anniversary of the Americans with Disabilities Act this year. The need for housing that accommodates physical limitations will only become more acute as the population ages and fewer find senior care facilities appealing. Abichandani points