SRES^® member benefits

As a REALTOR^® with the Seniors Real Estate Specialist^® (SRES^®) designation, you have access to an extensive collection of resources.

Online member directory

Easily update your professional profile and attract homebuyers using our nationwide searchable directory to find specialists like you.

View and edit your profile.

Designation certificate

Show clients and peers that you're a specialist in real estate for homebuyers and sellers over the age of 50.

Download and print your designation certificate.

Marketing resources

Promote your unique skills working with homebuyers and sellers ages 50+ with our professionally designed and customizable marketing materials, including:

• SRES® Professional Newsletter and One Sheets
• SRES® Consumer Newsletter
• SRES^® logos
• Digital banner ads
• Marketing plan
• Brand style guide
• Postcards, flyers, and brochures
• PowerPoint presentations
• Promotional video

Explore your marketing resources.

Social Media Resources

We've replaced the "I am an SRES^®" Facebook tab with some fun Facebook items instead. Spruce up your business page and show your clients that you are an SRES^® with branded profile picture frames and cover photos. We wanted you to retain access to the content from the tab,  so you can download a customizable PDF here.

To find the Facebook profile picture frames:

• Go to www.facebook.com/profilepicframes
• In the bottom left corner, there is a small dropdown where you can choose to add the frame to your personal page or your business page (or both!)
• Search 'SRES' to see all four options
• Click to preview the frame
• Click Use as Profile Picture

There are also 4 cover photo options that can be found in the Marketing Resources.

Photofy Social Media Templates

Using NAR’s Photofy portal, you can access a library of shareable content for SRES® designees, formatted for multiple social media platforms.
Create an account in the portal, and then download the Photofy Content Creation app to access the SRES® templates.

Print Shop

Want to print professionally? You can select a marketing resource from our library of options and print through the Print Shop.

Print through the Print Shop.

Ongoing education

Stay current on news, events, legislative updates, and trends that affect your senior clients, with timely webinars, articles, newsletters, and infographics.

Access your materials here.

Member community

Network with your peers to discuss the effectiveness of new marketing techniques, and how you can incorporate them into your business.

Enter the online community or Search for a designee.