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About SRES®

The Seniors Real Estate Specialist® (SRES®) designation is presented by the Center for REALTOR® Development (CRD). CRD is devoted to lifelong learning, career advancement, and specialized credentials for real estate professionals.

With 10+ designations and certifications, an award-winning podcast, and educational events, there is a learning experience for every real estate professional. CRD has educational offerings in nearly every real estate niche, from buyer representation to emerging technology and short sales. In addition, courses are offered online and in-person classroom formats for you to choose which style best fits your schedule.

The Seniors Real Estate Specialist® (SRES®) designation is for real estate professionals who have a passion for working with clients over age 50 and want to take their service to the next level.

Agents that pursue the SRES® designation will learn to:

01

Identify the types of housing available for the 50+ market

Understand the various housing options tailored to seniors, including active adult communities, retirement homes, assisted living facilities, and aging in place solutions.

A senior couple sit on a bench together in the courtyard of a senior living facility.
a black female nurse shows a senior black male patient something on a clipboard
02

Recognize the key life stages, viewpoints, and transitions that impact housing choices

Gain insights into the major life events and transitions—such as retirement, health changes, and family dynamics—that influence the housing decisions of clients over 50.
03

Learn how a home can be adapted for safety and aging in place

Discover the home features and modifications that can enhance safety, comfort, and accessibility for senior clients, ensuring they can age in place with dignity and independence.
An old Federal-style home with a large garden features a wooden wheelchair ramp leading to a path to the front door.
A professional woman in a suit jacket with short white hair speaks to clients.
04

Understand how retirement finances affect real estate decisions

Learn the various ways senior clients may approach funding a real estate purchase, such as reverse mortgages, pensions, 401(k) plans, and IRAs, and how these methods relate to their overall estate planning and retirement goals.
05

Gain a competitive edge with senior-specific marketing resources

Utilize specialized marketing strategies and resources to effectively reach and serve the senior demographic, setting yourself apart in the marketplace.
Generic marketing materials of different sizes and content are displayed on a table.

SRES® Benefits

Use of SRES® logo and name

*

Listing in the SRES® directory & differentiation on nar.realtor and realtor.com®

Personalizable marketing materials & press release

Senior-centric real estate news, tips, and publications

Access to the SRES® networking & referral Facebook group

Ready to get started?

Find an in-person SRES® course
Take the SRES® course online